Helping Sales Success Through Innovation - February 2020
Scott DeBerry, Marketing Manager, Tri County Metals
With a background in managing business development and marketing in the manufacturing industry, there is one constant I’ve noted for sales success – the need for qualified leads.
Finding new lead sources can be daunting. With paid referral sights, contractors can pay upwards of $150 per qualified lead. The quality of the leads combined with the skill of your sales team will ultimately determine your close ratio. From there it becomes a numbers game, calculating how many leads are needed to achieve the desired revenue rate. Looking at these numbers will help you to determine your cost of sales and also help to project where your sales are going. Read more.