Building a Winning Sales Culture - January 2021

By John Kenney, Cotney Consulting Group
Wed, Jan 06, 2021

Ingraining a healthy sales culture into your company will attract top people to your sales force and keep your team engaged. A highly motivated sales team sharing the same vision and strategy results in more sales success and a boost to your company’s bottom line. 

A sales culture will encompass the attitudes, values and habits shared among your team. These should be summarized in a handful of words that describe your sales team. A positive sales culture will work to turn each sales team member into a sales leader. It will increase buy-in and improve overall team dynamics. Your culture must define how your salespeople are expected to interact with one another and with your potential customers. Without a well defined, positive sales culture, your sales strategy is incomplete and success will be limited. Read More


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