Business Strategy Tag Page 1


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Field Leadership Excellence: Developing Your Next Generation of Roofing Leaders Tue, Jul 08, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In the roofing industry, leadership isn’t confined to the office or boardroom – it lives and breathes on the jobsite. For every high-performing roofing company, the differentiator often isn... Read More

Strategies That Drive Leads, Brand Authority and Profits for Roofing Companies Mon, Jun 30, 2025 Gary A. Cohen, Vice President, Certified Contractors Network In today’s competitive landscape, roofing companies cannot afford to rely on word-of-mouth alone. The most successful contractors have a strategic and intentionalmarketing plan built... Read More

Strategies For Building a High-Performance Roofing Team Mon, Jun 30, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In the roofing industry, your workforce is more than labor; it’s your reputation, productivity and the foundation of your future success. As we’ve covered in previous articles – on ma... Read More

Mastering Cash Flow Management Fri, May 09, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In the roofing industry, where project timelines shift and seasons influence demand, managing cash flow isn't just good practice, it's a survival skill. Whether you're a small contractor or a large ope... Read More

The Four Pillars of Roofing Business Excellence Mon, Apr 07, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group Running a successful roofing business involves much more than installing quality roof systems. It requires mastering business fundamentals, people management, risk mitigation and leadership development... Read More

Future-Proofing Your Roofing Business for Long-Term Success Fri, Nov 01, 2024 John Kenney, CPRC, CEO, Cotney Consulting Group Last month, we discussed the importance of adapting to economic fluctuations and improving operational efficiency in your roofing business. Now, we will focus on long-term strategies to help future-pro... Read More

Operational Excellence and the Future of Your Business Mon, Jul 22, 2024 John Kenney, CPRC, CEO, Cotney Consulting As the summer of 2024 is getting into full swing, it brings an excellent opportunity to assess your business and look to the future. Does it take a chaotic event for you to realize it is time to make signifi... Read More

Proactive Risk Planning for Roofing Professionals – Part Two Fri, May 10, 2024 John Kenney, CPRC, CEO, Cotney Consulting In Part One of Proactive Risk Planning for Roofing Professionals (April 2024), we laid the groundwork for understanding the significance of risk management in roofing projects. We discussed the unique challe... Read More

AIA Billing Guide for Roofing Contractors Sun, Mar 10, 2024 John Kenney, CPRC, CEO, Cotney Consulting Managing finances is as crucial as the physical work in roofing and construction and learning how to manage AIA Billing is part of the process. It refers to a standardized payment application method for prog... Read More

Elevating Roofing Excellence by Investing in Field Leadership Fri, Feb 09, 2024 John Kenney, CPRC, CEO, Cotney Consulting The landscape of the roofing industry is dynamic and challenging and as a contractor, you cannot overlook the significance of incorporating robust field leadership on your team. As the industry grapples with... Read More

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