Certified Contractors Network (CCN) Tag Page 1

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Hire Right the First Time: What the Best Roofing Companies Know About Matching People to Culture Tue, Sep 01, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - September 2026 Hiring is one of the most consequential decisions a roofing contractor makes and one of the most costly to get wrong. Industry estimates consistently ... Read More

Diversification vs. Domination: Should You Niche Down or Branch Out? Mon, Aug 24, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - August 2026 At some point in the life of most roofing companies, a growth question emerges that feels deceptively simple: should you keep doing what you are doing but bet... Read More

The Owner’s Trap: How to Stop Being the Most Important Person in Your Company Mon, Jul 06, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - June 2026 You built your roofing company from nothing. You learned the trade, won the jobs, solved the problems and kept the trucks moving. Your name is on the door, your... Read More

From Chaos to Systems: Why Documented Processes are the Foundation of a Business Fri, May 15, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - May 2026 There is a moment that almost every growing roofing contractor recognizes. Business is good. Revenue is up. The phone is ringing. And somehow, despite all that s... Read More

The Recruitment and Retention Playbook: How to Build a Team That Stays, Grows and Performs Thu, Apr 09, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - April 2026 Ask any roofing contractor what keeps them up at night and the answer is almost always the same. It is not finding leads. It is not closing sales. It is f... Read More

The Psychology Behind the Sale: Why Homeowners Decide Before We Think They Do Mon, Mar 02, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - March 2026 For most of the construction industry’s history, sales training has focused on logic: explain the scope. Present the materials. Justify the price. Answer... Read More

Building a Referral-Driven Roofing Business Starts with Customer Experience Tue, Feb 03, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - February 2026 Ask any successful roofing contractor where their best jobs come from and you’ll hear the same answer over and over again: referrals. People trust fr... Read More

Weathering a Tough 2025: Why a High- Performance Business Plan is the Key to Winning 2026 Mon, Jan 05, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - January 2026 For many roofing contractors across Florida, 2025 was a challenging year. Market conditions felt tight. Competition intensified. Lead quality and volume fluc... Read More

Finish Strong and Start Smart: Building Your 2026 Business Roadmap to Success Thu, Dec 04, 2025 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - December 2025 As 2025 comes to a close, many roofing contractors are taking a deep breath and for good reason. This year has been challenging for much of our industry. Be... Read More

The Power of a Quarterly SWOT Analysis for Roofing Contractors Mon, Nov 10, 2025 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - November 2025 Roofing contractors face challenges and opportunities, from shifting material costs and supply chain delays to evolving technology and tighter labor markets... Read More

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