The Psychology Behind the Sale: Why Homeowners Decide Before We Think They Do
Mon, Mar 02, 2026
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - March 2026
For most of the construction industry’s history, sales training has focused on logic: explain the scope. Present the materials. Justify the price. Answer... Read More
Building a Referral-Driven Roofing Business Starts with Customer Experience
Tue, Feb 03, 2026
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - February 2026
Ask any successful roofing contractor where their best jobs come from and you’ll hear the same answer over and over again: referrals.
People trust fr... Read More
Finish Strong and Start Smart: Building Your 2026 Business Roadmap to Success
Thu, Dec 04, 2025
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - December 2025
As 2025 comes to a close, many roofing contractors are taking a deep breath and for good reason. This year has been challenging for much of our industry. Be... Read More
The Power of a Quarterly SWOT Analysis for Roofing Contractors
Mon, Nov 10, 2025
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - November 2025
Roofing contractors face challenges and opportunities, from shifting material costs and supply chain delays to evolving technology and tighter labor markets... Read More
Why Benchmarking and Collaboration Drive Success
Tue, Sep 02, 2025
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - September 2025
One of the most dangerous things a roofing contractor can do is operate in a vacuum. Many roofing company owners get so consumed with the day-to-day duties... Read More
