Florida Roofing Magazine Blog


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The Psychology Behind the Sale: Why Homeowners Decide Before We Think They Do Mon, Mar 02, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - March 2026 For most of the construction industry’s history, sales training has focused on logic: explain the scope. Present the materials. Justify the price. Answer... Read More

What to Include in an Employee AI Acceptable Use Policy Mon, Mar 02, 2026 SeayHR - March 2026 AI use has exploded in the workplace since its widespread  launch to the public in the last couple of years. Whether employers want them to or not, employees are turning to AI tools for everything from writing emails to anal... Read More

Leadership Sets the Roofline: How Good Leadership Shapes a Strong Safety Culture Mon, Mar 02, 2026 Kevin Lindley, Safety Rep, FRSA-SIF - March 2026 In roofing, safety is not just a program – it reflects leadership. While policies, procedures and personal protective equipment are essential components of any safety plan, they are not the foun... Read More

Constructive Knowledge and the Hidden Immigration Risks of Subcontracting Mon, Mar 02, 2026 Trent Cotney, Partner, Adams & Reese, LLP and FRSA General Counsel - March 2026 Immigration compliance in roofing is often viewed narrowly, limited to completing I-9 Forms for direct employees and preparing for the possibility of an ICE audit. W... Read More

Building a Referral-Driven Roofing Business Starts with Customer Experience Tue, Feb 03, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - February 2026 Ask any successful roofing contractor where their best jobs come from and you’ll hear the same answer over and over again: referrals. People trust fr... Read More

Succeeding in Florida's Portable Rollformer-Based Business Tue, Feb 03, 2026 Ken McLauchlan, National Sales Manager for Associations, Carlisle Architectural Metals - February 2026 The term “portable rollformer” can generate interesting discussions when you consider that the definition of portable is “able t... Read More

AI in the Field: What Project Managers and Foremen Can Actually Use in 2026 Tue, Feb 03, 2026 John Kenney, CPRC, CEO, Cotney Consulting Group - February 2026 Artificial intelligence has been getting plenty of attention in the roofing industry, most of it tied to lead generation, marketing, sales, estimating, bidding and office operations. Th... Read More

What Not to Do When an Employee Files a Workers’ Compensation Claim Mon, Feb 02, 2026 Seay HR - February 2026 In Florida, employers are required to carry workers’ compensation insurance to provide benefits for an employee who experiences a work-related injury or illness. Workers’ comp insurance is meant to protect both em... Read More

What Roofing Contractors Need to Know About Additional Insured Status Mon, Feb 02, 2026 Trent Cotney, Partner, Adams & Reese, LLP and FRSA General Counsel - February 2026 Additional insured status is one of the most misunderstood and, at the same time, most heavily negotiated provisions in construction contracts. Roofing contractor... Read More

Best Practices for Roofing Collections Tue, Jan 06, 2026 Trent Cotney, Partner, Adams & Reese, LLP and FRSA General Counsel - January 2026 Effective collections are the backbone of financial stability for any roofing contractor and in Florida’s highly competitive and hurricane‑driven market, the... Read More

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