Florida Roofing Magazine Blog


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Smart Sales Operations: Structuring Your Roofing Sales Team for Profit and Growth Fri, Aug 01, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In many roofing companies, sales are often the least structured part of the business. While estimating, production and project management typically run on systems, sales are frequently left to personal... Read More

Navigating Immigration Challenges Fri, Aug 01, 2025 Trent Cotney, Attorney & Partner, Adams & Reese Florida’s roofing sector continues to face a stubborn labor shortage as the state’s rapid growth collides with tightening federal enforcement and new state mandates on employment ve... Read More

Summertime Jobsite Safety: Staying Safe When the Heat Rises Wed, Jul 09, 2025 Kevin Lindley, Safety Rep, FRSA Self Insurers Fund As the temperature climbs during the summer months, so do the risks on construction sites and mother outdoor activities. While summer brings longer days and increased productivity potential, it also... Read More

UNF Competes in Roofing Alliance 2025 Student Competition Wed, Jul 09, 2025 Heidi J. Ellsworth, Owner, RoofersCoffeeShop and HJE Consulting At the 2025 International Roofing Expo (IRE), an all-women team from the University of North Florida proudly competed in the Roofing Alliance’s 2025 Construction Management Studen... Read More

Raising the Roof with AI: How Roofing Companies Are Leveraging Artificial Intelligence Tue, Jul 08, 2025 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) Artificial Intelligence (AI) has long been the buzz of tech circles but it’s no longer reserved for Silicon Valley. Today, it has found a home in the roofing industry... Read More

Field Leadership Excellence: Developing Your Next Generation of Roofing Leaders Tue, Jul 08, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In the roofing industry, leadership isn’t confined to the office or boardroom – it lives and breathes on the jobsite. For every high-performing roofing company, the differentiator often isn... Read More

Why Every Roofing Settlement Needs a Release Mon, Jul 07, 2025 Trent Cotney, Attorney & Partner, Adams & Reese When you re-roof a home, Murphy’s Law is always lurking. A stray tear‑off nail punctures a tire or a sudden storm finds a partially covered sheathing panel and leaves a watermark on the l... Read More

Strategies That Drive Leads, Brand Authority and Profits for Roofing Companies Mon, Jun 30, 2025 Gary A. Cohen, Vice President, Certified Contractors Network In today’s competitive landscape, roofing companies cannot afford to rely on word-of-mouth alone. The most successful contractors have a strategic and intentionalmarketing plan built... Read More

Strategies For Building a High-Performance Roofing Team Mon, Jun 30, 2025 John Kenney, CPRC, CEO, Cotney Consulting Group In the roofing industry, your workforce is more than labor; it’s your reputation, productivity and the foundation of your future success. As we’ve covered in previous articles – on ma... Read More

Understanding OSHA’s Multi-Employer Worksite Policy: Updated Guidance for Employers Tue, Jun 24, 2025 Trent Cotney, Partner, Adams & Reese In workplaces where multiple employers operate simultaneously, ensuring safety compliance can be a complex challenge. OSHA enforces a Multi-Employer Citation Policy, which holds multiple parties accountable f... Read More

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