Florida Roofing Magazine Blog


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What’s New With SEO? Mon, Dec 09, 2024 Heidi J. Ellsworth, Owner, HJE Consulting In an industry that is on the edge of true technology adoption, there are many companies that are still struggling with finding solutions for websites, digital marketing and the big mystery, search engine op... Read More

The Unique Value Proposition: A Game- Changer for Roofing Companies Mon, Dec 09, 2024 Gary Cohen, Vice President, Certified Contractors Network In a competitive industry like roofing, a compelling unique value proposition (UVP) can be the difference between growth and stagnation. Your UVP should tell prospective customers why they sh... Read More

Moving from Pretender to Contender Mon, Dec 09, 2024 Greg Hayne, Owner, Hayne Coaching Group Most commercial roofing contractors don’t care about service. Many say they do, think and even pretend they do but their actions say otherwise. They are “pretenders.” Some of this is very und... Read More

The Power of Accurate Estimating Winning Bids and Protecting Profits Thu, Dec 05, 2024 John Kenney, CPRC, CEO, Cotney Consulting Group Precision in project estimating is the backbone of success for any roofing contractor. Accurate estimates help owners and contractors assess the feasibility of a project and set the stage for a success... Read More

2024 Legislative Session Report Thu, Dec 05, 2024 Chris Dawson, Attorney, GrayRobinson General Election 2024 Key Takeaways Floridians flocked to the polls in November’s highly anticipated general election with an estimated 79 percent turnout statewide. President Trump’s commanding come... Read More

Unlicensed Contractor Fights to Collect Unpaid Fees Thu, Dec 05, 2024 Trent Cotney, Partner, Adams and Reese LLP In the state of Florida, contractors must be licensed to legally perform construction work they are contracted to do. Everyone in our industry is aware of this requirement but there are times when contracto... Read More

Mental Health is Still a Top Construction Issue – a Benefits Strategy Adjustment Can Help Fri, Nov 01, 2024 Stephanie Wainwright, Employee Benefits Practice Leader, Hub International Vince Hafeli, President of a Florida paving company, has become one of the construction industry’s leading speakers and consultants on the need to improve mental health... Read More

Creating an OSHA Heat Plan Fri, Nov 01, 2024 Every year, dozens of workers die and thousands more become ill while working in hot or humid conditions. OSHA’s Heat Illness Prevention campaign educates employers and workers on heat hazards and provides resources to keep workers safe. Emplo... Read More

Harnessing Technology in the Roofing Industry: A Game Changer for Homeowners and Contractors Alike Fri, Nov 01, 2024 Dan Shurtz, Executive Vice President & Partner, Aletheia Digital Few tasks can be as daunting when it comes to maintaining and improving our homes as dealing with roof repair or replacement. Forest Gump’s mother said, “Life is like a... Read More

Transformational Leadership Fri, Nov 01, 2024 Gary Cohen, Vice President, Certified Contractors Network A roofing company, much like any other business, thrives or struggles based on the quality of its leadership. Roofing companies with strong, forward-thinking leaders tend to outperform the co... Read More

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