The Future of Roofing: Solar Partnerships - November 2022

Mon, Nov 28, 2022 at 8:00AM

John Fay & Becca Choi, Infinity Solar

Solar energy is prospering and business-savvy roofing contractors are taking action. As the solar industry booms, partnerships between roofing contractors and solar companies offer various benefits for all parties, including business growth, access to new customers, a positive customer experience and environmental benefits.

Many roofers and solar installation teams have already joined forces, but there are still growth opportunities for those who haven’t yet secured a business partner.

Roofing and Solar are Becoming Inseparable for Homeowners

The U.S. solar market was valued at $33 billion in 2021 and is on the rise. The growing need to supply power to electric vehicles and the collective desire to move away from fossil fuels are growing trends that will serve as catalysts for rapid solar energy growth in Florida for the coming years. The solar industry’s goal is to produce 30 percent of all energy in the U.S. by 2030.

Meanwhile, roughly 2.3 million single-family, standalone homes will need a new roof each year. Of these homeowners, a majority already perceive value in installing solar panels on their homes, but many are unaware of the process and costs involved. Roofers who make the choice to introduce a solar provider who then works to educate homeowners, will position all parties involved to benefit. Plus, of the homeowners who seek out a solar company first, roughly 20 percent of homes will require a new roof before solar installation is possible. By partnering with a solar company, roofing companies gain access to a motivated customer base through warm referrals.

Homeowners Agree on the Benefits of Installing Solar Panels

According to Forbes Magazine, 75 percent of homeowners would like to switch to solar in the next five years and only a third have hesitations regarding the upfront cost of solar installation.

Considering many solar installation companies currently offer no money down options to homeowners, the benefits of installing solar are beginning to outweigh the costs for homeowners of both new and old properties.

While a roof replacement returns roughly 60 percent of its value when a home is sold, solar panels can increase a home’s value by $5,000 to $32,000 and that is in addition to the monthly savings experienced from lower electricity rates as a result of the solar system. Read more.

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