Helene Hardy Pierce, Vice President of Building Science & Systems, Regulations & Industry Support, GAF
The solar power industry has traditionally been separate from the world of roofing. But recently, they’ve converged. This fusion makes sense: the best time to install a rooftop solar energy system is when you are getting a new roof and roofing contractors are the experts when it comes to any type of roof installation. Why not bring roofing experts into the solar industry and solar experts into the roofing industry? That’s just what GAF Energy has done.
Using GAF’s understanding of the steep slope roofing market and their appreciation for the relationship that roofing contractors have with homeowners, GAF Energy has introduced Timberline Solar, the only system to directly integrate solar technology into traditional roofing processes and materials. It is really just a roof that also generates power.
The concept behind Timberline Solar is simple. Residential roofing contractors know roofing. They know how to install shingles and they understand what works and what doesn’t. They also know their customers and how important a properly installed roof is to protect their homes. When you combine this expertise with an innovation like the Timberline Solar Energy Shingle (ES) – which installs just like a traditional asphalt shingle – along with a solar team that can partner with roofing contractors, it’s easy to understand GAF Energy’s belief that 1 in 100 roofs will be a solar roof by 2025.
To fully grasp this moment, it’s important to understand the markets in which rooftop solar operates, as well as the hurdles roofing contractors have historically faced when engaging with solar. By inventing Timberline Solar, GAF Energy may have cracked the code. Here’s why you should be paying attention. Read more.