"Durable Roofs That Can Withstand the Worst of Mother Nature" - A Bold Statement Indeed! - October 2020

Wed, Oct 21, 2020

Roof systems are designed to meet specific requirements within defined design parameters. Anyone who has observed the damage from a Category 5 hurricane firsthand or the devastation left by an EF-5 tornado knows just how bold this statement is. These are some of the most severe weather events we have experienced, but we have no idea how much worse they could be in the future. Yet a new program brought to us by an insurance industry safety group was introduced using that specific language.

The Insurance Institute for Business & Home Safety (IBHS), an organization funded by major insurance interest, is currently promoting a new FORTIFIED Roof (FR) program as part of their FORTIFIED Home designation. It calls for a FORTIFIED Wise Roofing Contractor to pass a certification test at the end of limited online training from the FORTIFIED University. They would then be the only contractors whose roofs can be certified as FORTIFIED Roofs. The program is voluntary and is significantly less stringent than the requirements to become a Florida Department of Business and Professional Regulation (DBPR) Certified Roofing Contractor. As planned, consumers, builders and developers can request a FORTIFIED Roof installed by a FORTIFIED Wise Roofing Contractor. There is a special FORTIFIED logo to use in advertising. This will certainly appeal to many consumers but it may be misleading in practice. Let’s review some of the ways this could happen. Read More

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