John Kenney, CEO, Contney Consulting Group
With more than 40 percent of the current roofing workforce set to retire by 2031, recruiting millennials to fill those spots is critical. But there are some difficulties in that realm. While three of every four U.S. workers will be millennials by 2024, the construction and roofing industries has issues attracting them to work in the trades.
Priorities for this rising workforce have shifted. Millennials are more interested in perks and benefits than getting a raise. Studies show that more than 80 percent of them would switch jobs for better benefits and 90 percent would pass up a raise for more perks and benefits. It is not impossible to recruit millennials; it requires a different approach. Read more.