John Kenney, CEO, Cotney Consulting Group
Recruiting Gen Z workers into the roofing industry might be a walk in the park compared to luring Millennials into the fold. Still, contractors need to know the ins and outs of hiring those born between 1997 and 2012. Unlike Millennials, who are considered by many to be entitled and job jumpers, Gen Zers are more interested in stability, a breath of fresh air for employers.
With a shortage of tradespeople coming into the industry and with so many nearing retirement age, employers must figure out and turn some of their focus to Gen Z. The leaders in this age range are already graduating college and heading to jobs. There are 72.8 million of them and many are hands-on, entrepreneurial and financially prudent.
After all, Gen Z is very different and in attractive ways. That means they are more likely to find construction and roofing work more appealing than older Millennials. Know the difference to attract this generation successfully. Read more.