Lisa Pate, FRSA Executive Director
Setting The Pace, 1932 - 1941
As the Association began its second decade, America was amidst the greatest economic slowdown of the century. Money was hard to come by and hope was almost as scarce. Few records exist from the first three years of the decade. Current Association records fail to list officers for the years 1932 to 1935.
Fred Falkner, Falkner Inc., Orlando, was President in 1936, when surviving records indicate the Association was truly alive and well. Falkner was a devout church member and a teetotaler, who had built a solid business based on the golden rule – treating others as you would want to be treated. At Falkner’s Convention, some of the manufacturers and distributors financed a happy hour, perhaps signifying a return of jocularity as The Depression began to lift. Read more.