Heidi J. Ellsworth, Owner, HJE Consulting Group
As you are adding this important component to your marketing strategy, you want to be sure to always place yourself in the reader’s shoes. Will they find this relevant, interesting or helpful in their decision-making? Even as I write this column, I am thinking those same things and hoping that this type of information may help your business.
There are five key areas that can become a focus for your public relations campaigns. By consistently reviewing these areas and looking for pertinent, new occurrences in your business you can create some great news. As we review these areas, also remember that news is not just in the local newspaper or TV station. You need to be sharing your news on your website and social media along with sending it to local and industry media sources. By having this type of content published in many areas you are helping your overall digital marketing strategy and company reputation. Read more.