Gary A. Cohen Tag Page 1

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The Recruitment and Retention Playbook: How to Build a Team That Stays, Grows and Performs Thu, Apr 09, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - April 2026 Ask any roofing contractor what keeps them up at night and the answer is almost always the same. It is not finding leads. It is not closing sales. It is f... Read More

The Psychology Behind the Sale: Why Homeowners Decide Before We Think They Do Mon, Mar 02, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - March 2026 For most of the construction industry’s history, sales training has focused on logic: explain the scope. Present the materials. Justify the price. Answer... Read More

Building a Referral-Driven Roofing Business Starts with Customer Experience Tue, Feb 03, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - February 2026 Ask any successful roofing contractor where their best jobs come from and you’ll hear the same answer over and over again: referrals. People trust fr... Read More

Weathering a Tough 2025: Why a High- Performance Business Plan is the Key to Winning 2026 Mon, Jan 05, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - January 2026 For many roofing contractors across Florida, 2025 was a challenging year. Market conditions felt tight. Competition intensified. Lead quality and volume fluc... Read More

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