Gary A. Cohen Tag Page 1


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The Psychology Behind the Sale: Why Homeowners Decide Before We Think They Do Mon, Mar 02, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - March 2026 For most of the construction industry’s history, sales training has focused on logic: explain the scope. Present the materials. Justify the price. Answer... Read More

Building a Referral-Driven Roofing Business Starts with Customer Experience Tue, Feb 03, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - February 2026 Ask any successful roofing contractor where their best jobs come from and you’ll hear the same answer over and over again: referrals. People trust fr... Read More

Weathering a Tough 2025: Why a High- Performance Business Plan is the Key to Winning 2026 Mon, Jan 05, 2026 Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN) - January 2026 For many roofing contractors across Florida, 2025 was a challenging year. Market conditions felt tight. Competition intensified. Lead quality and volume fluc... Read More

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