Florida Roofing Magazine Blog


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Three Google Facts Every Roofer Should Know Tue, Feb 20, 2018 Stephan Boehringer, Managing Partner, Get The Clicks Getting quality leads on Google is hard. It’s even harder figuring out what you should do to get your website to bring you leads. Here are three facts you need to understand about your websi... Read More

Don’t Underestimate the Importance of Market Intelligence Tue, Feb 20, 2018 Lee Rust, Owner, Florida Corporate Finance Not long ago, I had a corporate client which was a relatively large manufacturer's representative for a narrow line of large industrial products. For over two decades that company had prospered. For its own... Read More

The Importance of Construction Documents Tue, Feb 20, 2018 Trent Cotney, PA, Cotney Construction Law This article will discuss the importance of maintaining and retaining documents on construction projects. Twenty years ago, a contractor could complete a construction project with a handshake and an invoice.... Read More

Leveraging the Media in Fight Against AOB Abuse Tue, Feb 20, 2018 Cam Fentriss, FRSA Legislative Counsel How often do you face an angry customer who yells at you for the shoddy work done by the roofing contractor who just replaced his roof? You give him an estimate on a roof repair only to be met with outrage beca... Read More

These Are Exciting Times for Our Industry Mon, Jan 29, 2018 Mike Silvers, CPRC, Silvers Systems Inc. & FRSA Director of Technical Services Exciting can be used to describe such a wide range of events. Standing on the edge of a boat above a coral reef, about to take a scuba divers giant-stride is definite... Read More

2018 Legislative Session Mon, Jan 29, 2018 Cam Fentriss, FRSA LEGISLATIVE COUNSEL The 2018 legislative session is right here, right now. This session is early and in an election year. A safe guess is that the priority of many politicians is to hit the campaign trail. But before that, there w... Read More

Can You Fire an Employee for Their Facebook Post? Sun, Jan 21, 2018 Trent Cotney, PA, Cotney Construction Law Today’s world is fueled by social media outlets such as Facebook, Twitter, and Instagram. In the modern employment environment, it is inevitable that a disgruntled employee will vent about his or her w... Read More

Blue Roofs: They're Not What You Think Sat, Dec 30, 2017 FRSA Staff When you mention “blue roofs” in Florida, there is the tendency to think damaged roofs that have been tarped, often followed by the thought of how the was tarp installed. Rarely would we think of an actual roofing system that ... Read More

Creating a Brand Identity for Your Roofing Company Fri, Dec 29, 2017 Stephan Boehringer, Managing Partner, Get The Clicks The Secret Ingredient for Massive Success Defining a brand is an exercise often overlooked by growing roof contractors. A solid brand identity is part of the instrumental groundwork for creating c... Read More

Three Ways Construction Companies Can Keep Their Best Employees Thu, Dec 21, 2017 Trent Cotney, PA, Construction Law Group The labor shortage within the construction industry has left roofing companies competing for qualified workers while trying to retain existing talent. Because your employees are a significant investment, espe... Read More

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