Three Google Facts Every Roofer Should Know
Tue, Feb 20, 2018
Stephan Boehringer, Managing Partner, Get The Clicks
Getting quality leads on Google is hard. It’s even harder figuring out what you should do to get your website to bring you leads. Here are three facts you need to understand about your websi... Read More
Don’t Underestimate the Importance of Market Intelligence
Tue, Feb 20, 2018
Lee Rust, Owner, Florida Corporate Finance
Not long ago, I had a corporate client which was a relatively large manufacturer's representative for a narrow line of large industrial products. For over two decades that company had prospered. For its own... Read More
The Importance of Construction Documents
Tue, Feb 20, 2018
Trent Cotney, PA, Cotney Construction Law
This article will discuss the importance of maintaining and retaining documents on construction projects. Twenty years ago, a contractor could complete a construction project with a handshake and an invoice.... Read More
Leveraging the Media in Fight Against AOB Abuse
Tue, Feb 20, 2018
Cam Fentriss, FRSA Legislative Counsel
How often do you face an angry customer who yells at you for the shoddy work done by the roofing contractor who just replaced his roof? You give him an estimate on a roof repair only to be met with outrage beca... Read More
These Are Exciting Times for Our Industry
Mon, Jan 29, 2018
Mike Silvers, CPRC, Silvers Systems Inc. & FRSA Director of Technical Services
Exciting can be used to describe such a wide range of events. Standing on the edge of a boat above a coral reef, about to take a scuba divers giant-stride is definite... Read More
2018 Legislative Session
Mon, Jan 29, 2018
Cam Fentriss, FRSA LEGISLATIVE COUNSEL
The 2018 legislative session is right here, right now. This session is early and in an election year. A safe guess is that the priority of many politicians is to hit the campaign trail. But before that, there w... Read More
Can You Fire an Employee for Their Facebook Post?
Sun, Jan 21, 2018
Trent Cotney, PA, Cotney Construction Law
Today’s world is fueled by social media outlets such as Facebook, Twitter, and Instagram. In the modern employment environment, it is inevitable that a disgruntled employee will vent about his or her w... Read More
Blue Roofs: They're Not What You Think
Sat, Dec 30, 2017
FRSA Staff
When you mention “blue roofs” in Florida, there is the tendency to think damaged roofs that have been tarped, often followed by the thought of how the was tarp installed. Rarely would we think of an actual roofing system that ... Read More
Creating a Brand Identity for Your Roofing Company
Fri, Dec 29, 2017
Stephan Boehringer, Managing Partner, Get The Clicks
The Secret Ingredient for Massive Success Defining a brand is an exercise often overlooked by growing roof contractors. A solid brand identity is part of the instrumental groundwork for creating c... Read More
Three Ways Construction Companies Can Keep Their Best Employees
Thu, Dec 21, 2017
Trent Cotney, PA, Construction Law Group
The labor shortage within the construction industry has left roofing companies competing for qualified workers while trying to retain existing talent. Because your employees are a significant investment, espe... Read More