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FRSA, realizing the importance of communication, has since 1961 published a magazine that provides pertinent industry news to Florida’s professional roofing community. Originally, it was called the Florida Forum magazine. However, in 2010 the FRSA leadership, in an effort to represent the purpose and interests of today’s roofing industry, changed the name of the magazine to Roofing Florida.
Roofing Florida magazine maintains the same great circulation of its predecessor. Each month, it is distributed to a list of 4,500 that includes the major licensed roofing contractors in Florida along with industry suppliers, distributors and service providers, members of the specifying community and Florida government officials.
Every issue of the magazine is designed to be worth keeping, but some are so popular that they have become industry reference material. In addition, select issues are distributed at-large and at influential industry functions, such as the NRCA’s annual convention and International Roofing Expo, the Roof Consultant Institute’s trade show and annual convention and the Florida Roofing and Sheet Metal Expo and annual convention. Roofing Florida’s Big Book of Florida Roofing Products and Services has a 12-month shelf life and is a buyer’s guide used by professional roofing contractors when making their purchasing decisions. In addition, the New Products Catalog is a great deal for those interested in enhancing their ad campaigns or those looking to introduce their products to the Florida market.
Each month Roofing Florida magazine addresses specific issues of industry importance as outlined in their editorial calendar. On a monthly or bi-monthly basis, columns will feature news on FRSA affiliate events and projects, business management, best practices and marketing tips, legislative updates, human resource advice and profiles of prominent people in Florida’s roofing industry.
Why advertise in the Roofing Florida Magazine?
If your company does business in the State of Florida and is interested in immediately reaching qualified prospects in need of quality materials and service, then you should be spending your marketing dollars on a publication designed to meet these expectations. Roofing Florida magazine is the voice of Florida’s roofing industry.
2010 Roofing Florida Editorial Calendar
October - Modified Bitumen and BUR
Roof Maintenance Programs, Tools and Equipment Update
space deadline: 9/10/10 - material deadline: 9/17/10
November - Roof Maintenance and Restoration
Sealants, Coatings and Cements, Cool Roofing Options
space deadline: 10/8/10 - material deadline: 10/15/10
December - Tile Roofing Systems
Underlayments, FRSA Associate Member Salute
space deadline: 11/12/10 - material deadline: 11/19/10
Please note: the theme of certain issues is subject to change when
particularly important industry topics present themselves.
2009 Media Kit
2010 Editorial Calendar
Occupational Analysis
Geographical Analysis
Membership Directory
Ads may take a moment to download
Link to June Advertisers
APOC - www.apoc.com - view ad
Bitec - www.bi-tec.com - view ad
The Bilco Co - www.bilco.com - view ad
Bradco Supply Corp - www.bradcosupply.com - view ad
Convenience Products - www.touch-n-seal.com - view ad
Corrugated Industries - www.metalroofandwalls.com - view ad
Dan's Custom Sheet Metal - www.dcsm.net - view ad
Developmental Industries - www.diroofseamers.com - view ad
EagleView - www.eagleview.com - view ad
Gardner Asphalt/APOC - www.gardnerasphalt.com - view ad view ad2
NB Handy Co - www.nbhandy.com - view ad
Progress Energy - www.progress-energy.com - view ad
RK Hydro-Vac - www.rkhydrovac.com - view ad
Tarco - www.tarcoroofing.com - view ad
Link to July Advertisers
The Bilco Co - www.bilco.com - view ad
Bradco Supply Corp - www.bradcosupply.com - view ad
Corrugated Industries - www.metalroofandwalls.com - view ad
Developmental Industries - www.diroofseamers.com - view ad
EagleView - www.eagleview.com - view ad
Florida Power - www.fpl.com/contractors - view ad
Gardner Asphalt/APOC - www.gardnerasphalt.com - view ad view ad2
Mid Florida Metal Roofing - www.mfmrs.com - view ad
N-Viro Metal Roof Supply - view ad
NB Handy - www.nbhandy.com - view ad
Polyglass - www.polyglass.com - view ad
Progress Energy - www.progress-energy.com - view ad
RK Hydro-Vac - www.rkhydrovac.com - view ad
Tubos - www.tubos.biz - view ad
The publication supports both display and classified advertisements.
Display advertising rates vary depending on size, frequency and specifications. For example, a typical one-page black and white ad would cost one of the following:
Insertion Rates for One-page Black and White advertisement (per 12-month period):
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Three-times: $1,250
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Six-times: $1,150
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Twelve-times: $1,086
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Convention issue - one-time rate: $1,874
Colored ads are also accepted - pricing provided upon request. Classified rates are charged per column inch with additional charges for blind ads and artwork. A more detailed list of advertising costs, space and material deadlines can be obtained by contacting:
 Alberto E. Dueñas
(407) 671-3772, Ext. 159
alberto@floridaroof.com
and editorial deadlines can
be obtained by contacting:
Bonnie B. Pierce
(407) 671-3772, Ext. 127
bbp1@floridaroof.com
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